The brand itself is represented by 5 characters a bird, a hedgehog, a stag, a ram and a rabbit. This wild bunch of explorers live in the mind of the Gelato chef. They constantly embark on treacherous expeditions into the wild realms of the chef’s imagination to seek and discover new ingredients and inspirations.
The illustrations were created in a bid to distinct Coccogelo from all other Ice Cream stores around and to display the courageous and adventurous spirit of the chef.
AGENCY: SOMEWHERE ELSE
PROJECT DATE: 2011